Nehal Naidu, Executive Producer, 94.3 MYFM

VoD is an important aspect of this interactive media technology that is currently conquering the information systems worldwide.

Video as we know it is today's demand and is actually a magical thing. You can express everything through video. Nowadays everyone has a mobile and they put their personal data, official data into it. Videos posted in social media sites like Facebook, Twitter, Instagram, and YouTube also serve the same purpose.

Many people are using the medium of video for education and spreading awareness amongst young Indians. Many schools and colleges have started smart learning systems and the pillar of the same – video and its forms to learn and grow.

Video technology was first developed for mechanical television systems, which were quickly replaced by cathode ray tube (CRT) television systems, but several new technologies for video display devices have since been invented. Video was originally exclusively a live technology. Charles Ginsburg led an Ampex research team developing one of the first practical video tape recorders (VTR). In 1951 the first video tape recorder captured live images from television cameras by converting the camera's electrical impulses and saving the information onto magnetic video tape.

Social Media Effects

The very first thing that comes to mind for social media is videos as this is the platform prominently used for such videos for glocal reach. Glocal can be split into two parts vizGlobal content with local reach can be called as Glocal. Moreover the content needs to be crisp and yes it should have appealing frames and effects to attract teenagers.

If the content is not engaging, the video will not find much followers on social platforms like Facebook, Twitter, Instagram and every platform has different users and influencers as well.

The role of an influencer is crystal clear and that is to promote the video which is produced with an intention to go viral, many times it is an organic or boosted one. With the intent to gain hits and likes people go crazy after weirdest topics nowadays.

We too have YouTube celebs like Bhuvan Bam, Vidya VOX, Shirly Shetiya, Sanam Puri, Amit Bhadana, and many more. More or less everyone likes to be followed and appreciated for their work and contribution to Digital India.

Let us see the facts.

  • lThe very first YouTube video was uploaded on 23 April 2005.
  • lThe total number of people who use YouTubeisapproximately 1,300,000,000
  • l300 hours of video are uploaded to YouTube every minute!
  • lAlmost 5 billion videos are watched on YouTube every single day

Impact of Video in Educating People

After the completion of Video journalism and Production courses, many options can be considered such as cameraman in a news channel, cinematographer, line producer, assistant director, production houses, television, and much more.

The future of video and related professions is bright and it will add a milestone in the professional life of the person who is planning to have a career in the field of video and its related fields.

Hereafter, I hope the advanced world of video wherein all the action happens through HD shoot and all VFXs will improve the future of videos in India. As nowadays we can see many YouTubers go with vlogging and get the response rate doubled and yet we need to find an option to overcome VCD's and Cable TV telecast to improve the quality of videos and add new dimensions in the competitive world of videos.

Video on demand (VoD) is an important aspect of this interactive media technology that is currently conquering the information systems worldwide. VoD systems will definitely add a new meaning to the home entertainment, and will also change many aspects of public media such as program making and advertising.

The future is not very far. In fact, we have already laid down the foundations to this exciting idea of VoD.