Rajdeepsinh Gohil, Sales Director, AsiaSat
A little over a year ago with the excitement of AsiaSat 9 fast approaching, AsiaSat looked carefully at how best to use existing capacity, and how creative solutions would accommodate the fluid needs of the modern day customer. Achieving this would involve a re-orientation to focus on growth, and attention on expanding into new regions and vertical markets.
Today, we are reaching toward bigger heights and a better digital future in Asia thanks to the successful launch of AsiaSat 9, primed to serve the Asia-Pacific with an expanded range of C- and Ku-band capacity, including dedicated beams aimed at Indonesia, Myanmar, Mongolia, East Asia, and Australasia to serve a growing range of DTH and VSAT customers. As our most powerful satellite lays the groundwork, we aim to grow the connectivity that will be required by burgeoning countries and emerging markets to achieve delivery of higher quality content, at a more efficient rate of throughput. Offering an increased capacity at the 122°E orbital slot previously filled by AsiaSat 4, our newest satellite has an enhanced power and the additional coverage to improve services for DTH, video distribution, private networks, and broadband services.
Our roadmap looking forward includes enticing more regional broadcasters with this enhanced power, and the continuation of our highly successful occasional use leasing, currently dominated in Asia by AsiaSat 5 and AsiaSat 7. Above all, we are committed to meeting customers’ demand for quality and efficiency, specifically in the transition from standard definition (SD) to high definition (HD), which we feel remains in its infancy in Asia. AsiaSat will be at the forefront of this innovation, and a champion of cutting-edge technology to serve the broadcast market. We already have AsiaSat 9 holding its competitive own in terms of data throughput efficiency for VSATs, yet there is always a horizon, and our future initiative regarding AsiaSat 10 is exciting for all the right reasons, as we plan the leap into high throughput satellite (HTS), with a moderately sized satellite to leverage AsiaSat’s current market access. Our HTS strategy will focus on what we can accomplish while that market access continues to grow, and while AsiaSat 9 replaced AsiaSat 4, AsiaSat 10 will be a growth satellite, paving the way for future HTS.
We have also re-focused how to add value in the services for our customers, jump-starting the initiation with the launch of our powerful Mobile App, which grants users access to a host of useful tools including our satellite finder, uplink/downlink budget calculators, and interactive footprint maps. In line with the mission to ensure our customers benefit from as much value as possible, we are in the planning stages of a company brand OTT platform, a project to match our vision for Asia in terms of ease of access to quality entertainment, news and content, particularly aimed toward rural areas without established fiber options.
Even with industry noise and speculation of a slowdown in pay TV, we are confident that demand for broadcast services will remain strong in the Asia-Pacific, and aim to supply the continuing demand for capacity, in both TV and data broadband. Presently, AsiaSat satellites cover 85 percent of the 20 fastest growing cities in the world (in terms of population) as well as six out of the top ten countries with the fastest growing GDPs, and we see a major opportunity in the massive so-far unreached population.
While AsiaSat enjoys the advantage of partnerships that provide access into these economically and technologically developing regions, we still face the challenge of local regulations restricting foreign satellite applications, but we are striving to enhance our core services to support the increasing needs of our customers, while seeking ways to grow and empower people through connectivity and technology.