Eutelsat Communications has presented data on trends shaping Italy's TV landscape, where average viewing of linear content is the highest in Western Europe, at four hours and 40 minutes per person per day. Using research commissioned from TNS, the Eutelsat TV observatory shows that satellite reception continues to consolidate its place in Italy's TV market, reaching into 8.4 million homes, up 3 percent since Eutelsat's last survey.

Eutelsat's Hotbird satellites, that are the backbone of pay-TV and free-to-air viewing in Italy, account for 7.4 million homes. A further 763,000 homes are equipped to watch foreign-language channels from other Eutelsat neighborhoods, led by Eutelsat 16A, Eutelsat 9B, and Eutelsat 7 West A. Ninety-five percent of satellite homes in Italy are served by a Eutelsat satellite.

Eutelsat's Hotbird satellites, already home to 345 Italian channels, are the clear platform of choice for exclusive free-to-air and pay-TV channels. They are also Italy's hub for HD, with almost 100 channels and the first port for UHD content. The Sky Italia platform has a subscriber base of 4.76 million homes at the Hotbird position and is driving HD take up, with three out of four subscribers benefiting from its HD offer that today comprises 65 channels. A total of 2.8 million homes are equipped for DTH reception of the Tivsat free-to-view platform that now offers viewers 14 HD channels and RAI 4K, Italy's first UHD channel. Overall, Italy's satellite TV universe continues to expand and is the second-most popular route to multi-channel viewing. Of a nationwide base of 25 million TV homes, one in three has opted for satellite reception.