Technological change is forcing broadcast, media, and entertainment production professionals to take a new approach to how they deploy equipment, applications, and infrastructure. Past transitions from black-and-white to color and from SD to HD took place over years, allowing broadcasters ample time to evolve from one form of infrastructure to another. By contrast, today's move from HD to 4K/UHD, as well as future moves to 8K and HDR/wide gamut, will take place at a much more rapid pace.
For post-production, visual effects, and animation companies there is the challenge of creating new content on shrinking budgets. For broadcast, pay-TV, and content delivery providers there is the compelling need to stay relevant with changing audience interests - while barriers to entry for new media companies continue to fall. However, the competition is tough, and compelling - content is still the king!
Broadcasters need a new approach to building essential production applications, networks, and storage systems. This new infrastructure will have to be easy to expand and upgrade as well as extremely cost-effective to deploy.
System integrators have the opportunity to build a cost-effective high-quality system that is both robust and easy to understand, operate, and maintain for channels and studios.
The Indian broadcast industry is also undergoing dramatic changes with the transition to multi-platform, on-demand television. Content owners, TV service providers, and broadcasters are facing a range of challenges when it comes to meeting the high expectations of viewers. The scene is now set for system integrators to offer game-changing services that could lead the industry into a new age of entertainment. They are taking the lead in driving this transformation together with their partners.
Broadcasters are setting up channels to cater to regional and dialect interests. There are more than 850 channels in quest of being set up or being upgraded. This provides requisite impetus to the market.
There is a strong move away from traditional TV that is affecting how programs are being viewed. Many broadcasters are trying to meet expectations and are providing different viewing. In the midst of challenges as these, there is a constant need to upgrade not just content but technology as well to keep up with the times and mainly to engage the viewers deeper. Broadcasters are transforming their studios to become more dynamic, interactive, and engaging. Depending on budget and requirement, system integrators are offering customized solutions.
The industry has been largely driven by increasing digitization and higher Internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most people.
The impact of IT can be witnessed across industries globally. With advancements in technology, companies are deploying emerging technologies to enhance their business processes. However, companies need to take into account the costs involved in adopting these technologies. This has generated the demand for system integration services among enterprises. Software-enabled business platforms are replacing purpose-built hardware in broadcasting arena.
System integration solutions offer detailed business analysis and consulting services to assist businesses integrate their legacy technologies with new technologies, standardize business processes, and reduce complexity.
The global broadcasting equipment market has been growing at a moderate rate over the last five years with escalating eminence of broadcast automation, and increasing number of digital channels. During 2016 to 2020, the market is anticipated to grow at an increased rate on the heels of content requirement at multi screens and increase in demand for the broadcast of various musical concerts and sporting events in high-definition formats. Moreover, increasing demand for various types of equipment in the broadcast of various sports leagues has been propelling the rental companies.
Some other key drivers are surging prevalence of HD programming, coupled with an emerging transition from analog to digital broadcasting.
Simplifying and consolidating the infrastructure to support current operations, combined with the business agility to enable next-generation business requirements like cloud, mobile, social, and analytics is the key to enabling the next market opportunity.
From a technology perspective, the number one goal is supporting existing workflows, making them more efficient, while enabling new business opportunities. Consolidation of assets to streamline workflows is a goal of many media organizations. They are looking at system integrators for solutions that reduce costs by eliminating separate silos of storage, speeding production by allowing artistes and delivery engineers to share assets.
In addition, the media data lake approach, which enables distributed big data processing by using broadly accepted open software standards and massively parallel commodity hardware, enables in-place analytics. In this new era of the connected consumer, broadcast, pay-TV, and content delivery providers need a one-to-one relationship with the media consumer. To capitalize on this relationship, business-to-consumer analytics is critical. In-place analytics provide a wide range of benefits that can inform every aspect of content generation, packaging, and distribution.
Broadcast producers face greater competition, higher expectations, and greatly accelerated digital workflows. From the need to ingest, edit, process, and deliver media on a moment's notice to streamlining access to growing asset libraries, the broadcast workflow relies on a secure, reliable, and high-performance access to content and collaboration.
From traditional linear transmission to multiplatform delivery to connected devices such as smartphones, tablets, set-top boxes, gaming consoles, and connected TVs, consumers have availability to content wherever they have access. Taking into account the shift in consumer viewing habits to on-demand viewing and the rapidly growing associated market share opportunity, it is clear the demand for both linear and streaming video is a strategic, fast moving, and meaningful business opportunity.
The broadcasting ecosystem continues to expand rapidly beyond traditional broadcasters, as digital natives increasingly use content to drive growth within their wider business.
Traditional system integrators have an inherent opportunity to take advantage of these trends, and the players that move quickly are likely to have competitive advantage. Growth in the next few years is likely to be backed by trends like digitization, regionalization, convergence, and innovation.