Suvarna, the Kannada general entertainment channel of Star Network is making a comeback as Star Suvarna under the Star Network umbrella. The 9-year-old Suvarna will be re-branded as Star Suvarna and will reflect the distinctive culture and traditions of Karnataka through its differentiated content.
The channel takes its legacy forward with the new brand philosophy - Sambandagal Hosa Spandana (The new rhythm of relationships). All the shows will reflect this new brand philosophy.
With re-branding, the channel is all set to launch one of the biggest shows in Indian regional television. The content offering will further see a ramp up with bigger investments across genres - fiction, nonfiction, and events. The channel plans to launch an array of new shows - two weekend non-fiction shows, and a new fiction show are lined up to launch in the next few weeks.
A new team of experts has been roped in to ensure the production values and making of the shows are of impeccable standards.
Viewers will also see the brand change of Suvarna â€¨Plus - the Kannada movie channel of Star Network to Star Suvarna Plus. This channel is a combination of movies and sports. The channel will continue to showcase national-level sporting events in Kannada and offers titles from the Kannada movie industry. A 360-degree marketing plan has been rolled out to establish the new brand logo and identity. Key mediums of communication are TV, print, radio, outdoor, and digital.
"Suvarna has always offered differentiated and innovative content to the Kannada viewers. With the new brand name and proposition, we plan to significantly scale up our offerings which will be on par with international standards. As we enter this new phase, we will continue to delight our consumers with new stories and new programs that will redefine general entertainment"
Business Head, Star Suvarna