Pay-TV revenues for 138 countries increased by USD 32 billion between 2010 and 2016 reaching USD 202 billion. However, only USD 1.23 billion was added in 2016.
North America's pay-TV revenue was higher in 2016 than in 2010; it peaked in 2015. Its 2016 total was USD1.77 billion down on 2015. Although no decline was recorded, European pay-TV revenue growth has slowed down considerably, according to the Global Pay TV Revenue Databook.
More positively, the Asia-Pacific region added USD10.21 billion between 2010 and 2016 – up by 42 percent to USD34.38 billion. Latin America increased by 78 percent to USD18.44 billion. Sub-Saharan Africa more than doubled its total to USD4.20 billion. The US accounted for 49.5 percent global pay-TV revenues in 2016; slipping below the halfway point for the first time. The 2016 total is down from 54.5 percent in 2010. The US is followed by China, the UK, Japan, and Canada. These five countries generated two-thirds of global pay-TV revenues in 2016.
Half of the USD32 billion extra revenues generated between 2010 and 2016 came from four countries – the US provided USD7 billion, China USD4 billion, Brazil USD3 billion, and India USD2 billion. However, revenues declined in nine countries, mainly due to subscribers converting from standalone TV to bundles. Pay-TV revenues more than doubled in 59 countries between 2010 and 2016.