The North American SVOD sector is by far the most mature in the world, with 112 million SVOD subscribers to movie and TV episode platforms by end-2016. However, there is plenty of growth left in the sector. The SVOD total is forecast to climb to 171 million by 2022 – up by 59 million on 2016 or by 53 percent.

Simon Murray, Principal Analyst at Digital TV Research, said: “It is important to stress that these figures are gross – many homes take more than one SVOD platform, especially in the US. That explains why we forecast 132 percent SVOD penetration of US TV households by 2022.”

The North American SVOD sector is by far the most mature in the world, with 112 million SVOD subscribers to movie and TV episode platforms by end-2016. However, there is plenty of growth left in the sector. The SVOD total is forecast to climb to 171 million by 2022 – up by 59 million on 2016 or by 53 percent.

Simon Murray, Principal Analyst at Digital TV Research, said: “It is important to stress that these figures are gross – many homes take more than one SVOD platform, especially in the US. That explains why we forecast 132 percent SVOD penetration of US TV households by 2022.”

Digital TV Research forecasts that 70.3 percent of US TV households, 85 million will subscribe to at least one SVOD platform by 2022. The average SVOD household will pay for 1.88 SVOD platforms. This compares to 60.3 percent of TV households (70 million) TV households subscribing to at least one SVOD platform by end-2016. The average SVOD subscriber paid for 1.5 SVOD platforms at end-2016. Therefore, SVOD penetration growth of TV households will slow considerably, but SVOD homes will buy more services.

The North America OTT TV & Video Forecasts report concludes that most of the dual SVOD subscriptions will be for Netflix and Amazon Prime Video. These two platforms will account for 72.5 percent of the North America’s SVOD subscribers by 2022 – down from 78.6 percent in 2017. Netflix will have 59 million subscribers in the US by 2022 and 7 million in Canada. - Digital TV Research