The development of new platforms based on satellite and cable distribution technologies, coupled with wider options of content as compared to traditional free-to-air terrestrial broadcasters, has driven the pay TV market growth. The global pay TV market is expected to reach USD 254.77 billion by 2025.

The pay TV market is projected to grow significantly in Asia-Pacific and some parts of Latin America, such as Brazil, according to the Grand View Research. On the other hand, the market has already reached maturity in most parts of the United States and the United Kingdom. Satellite TV is expected to continue being the preferred pay TV medium for a large portion of viewers globally. In 2016, the Asia-Pacific region accounted for the largest revenue share of the global pay TV industry with a large number of subscribers situated in India and China and the trend is expected to continue.