ONTSI’s InformeAnual del Sector de los ContenidosDigitales en España report reveals that TV and video production drove most of this investment.Digital TV, split in two equal halves between free-to-air and pay-TV, invoiced Euro 3.75 billion during 2016, while video and cinema production generated Euro 2.93 billion. Together with digital advertising (Euro 1.57 billion), the three industries gathered nearly 84 percent of total digital invoicing.
Regarding market trends, the report found that free-to-air (FTA) and DTT platforms are slightly down, while pay-TV options, particularly IPTV, are growing as revenue per user continues to increase.
Regarding over-the-top (OTT) players, the report doesn’t give specific figures, as 2016 was Netflix’s first whole year operating in Spain and its main competitors, HBO España, Amazon Prime Video and the latest to arrive, Sky, were not yet available.
However, the ONTSI analysis points out that a 20 percent year-on-year growth is expected for the OTT segment through to 2020. In fact, according to the latest data from the ComisiónNacional de los Mercados y la Competencia (CNMC), a quarter of Spanish homes are already using a subscription video-on-demand (SVOD) service. – Rapid TV News