Global consumer spend on digital content is projected to reach USD 202 billion in 2018, up by 10 percent on this year’s total of USD 184 billion, The SVoD (subscription video on demand) services will be a key driver of growth, with major OTT (over the top) players such as Netflix and Amazon committing budgets of more than USD 5 billion to original content over the coming year. Meanwhile, Apple and Facebook are each expected to invest at least
USD 1 billion for the first time.
The trend toward multiple subscriptions per household is on increase, leading to a greater opportunity for content aggregation and curation, according to Juniper Research. Meanwhile, there are indications that OTT players may be poised to disrupt the market for major sporting rights. Although Facebook failed in its recent bid for the worldwide IPL (Indian Premier League) cricket rights, the report claimed that either Amazon or Facebook would bid for, and probably win, at least one major live rights package in the forthcoming auction for England’s Premier League football games.
Amazon is in a particularly strong position, because sports packages could be bundled within Amazon Prime, with the additional retail spend generated by new customers significantly reducing the scale of net additions required to recoup the rights costs. The research also found that both telcos and OTT players are increasingly seeking to augment their offerings with the acquisition of eSports rights, and suggested that ultimately players might evolve from creating their own teams to developing and owning eSports tournaments.