Integration of advanced technologies with current Internet Protocol television (IPTV) systems is anticipated to boost the worldwide IPTV market. The market is poised to grow at CAGR of 18.1 percent and is projected to reach USD 79.3 billon by 2020.
The global IPTV market is fueled by declining cost of IPTV services, rise in global Facebook subscribers, demand for video-on-demand and HD channels, introduction of interactive services across several end-user segments, and supportive government initiatives to increase broadband penetration, is fueled by declining cost of IPTV services. In contrast, lack of proper infrastructure in developing countries, competition from cable and satellite TV operators, and need for large investments threaten to hamper the growth of the IPTV market.
Globally, Europe dominated the IPTV market in terms of revenue. The growth in this region is supported by increased IPTV subscribers, driven by development of supportive infrastructure, reduced IPTV subscription prices, increased broadband penetration, and rising demand for improved viewer experience. Asia-Pacific, on the other hand, is anticipated to be the most rapidly developing regional IPTV market by 2020. Asia-Pacific excluding Japan is projected to register at a remarkable 21.1 percent CAGR till 2020. The major contributors in this region are India, China, Indonesia, and South Korea, where expanding broadband infrastructure, proliferation of IPTV subscribers, growth of the middle-income group, and declining service cost have greatly supported the IPTV market.