24i appoints Andrew Read as new Senior Vice President of Sales

24i, the end-to-end video streaming expert, announced today that it has appointed Andrew Read as its SVP of Global Sales. As a member of the executive team, Andrew is responsible for expanding the company’s market presence and strengthening its reputation as a streaming innovator globally.

An experienced sales, sales operations, and business development leader, Read brings his customer-centric approach to 24i as it transitions from its start-up roots to a more scalable and efficient sales organization. Previously, he has held executive sales positions at Conviva and Comscore/Adobe, as well as consulting roles in the video delivery segment, where he developed go-to-market strategies across multiple product lines, established product/market fit, and instituted sales processes and tools.

“Andrew has an ideal cross-section of market experience – from start-ups to acquisitions – that will help us to evolve and scale the business,” said Dr. Neale Foster, CEO of 24i.”

“24i is well positioned to address the growing need for data-driven video delivery. We are able to cost-effectively provide personalized TV experiences to help our customers differentiate in their markets, which is a key driver for their success. Our success is intrinsically linked to our customer’s success, which is why we want to invest in developing long-lasting and high-value customer relationships. I am excited to be part of this journey,” said Read. BCS Bureau