40% of Gen Z spends over 5 hours daily consuming content: Maverick report states

Mavericks, an integrated marketing agency, announced the release of its latest research report, ‘The Attention Game’. From what is understood, the report equips chief marketing officers (CMOs), corporate communications leaders, and content creators with insights and strategies they need to win consumer attention in today’s ever-distracting digital landscape.

The report further states that while short form content may seem convenient, it falls short in building trust when compared to its long form counterparts. 34% of respondents find long-form writing more credible and engaging than any other format. Furthermore, 23% of the long form content consumption happens in the morning, as per the report. 41% and 43% of users prefer long-form videos and written-content for entertainment and information, respectively, highlighting a strong preference for engaging narratives.

“In a digital landscape dominated by quick snippets and fleeting impressions, our research underscores the enduring value of long-form content in building trust and engaging audiences. ‘The Attention Game’ provides a strategic roadmap for marketers to navigate this complexity, offering actionable insights that drive real-world results.” Chetan Mahajan, founder and CEO, Mavericks, said.

Reportedly, the report also examines the nature of consumer attention spans, revealing how they impact consumption habits and overall behaviour. Commenting on the behavioural trends of Generation Z, the report states that 40% of Gen Z spends over 5 hours daily consuming content, showcasing their immersive digital engagement.

The report concludes by saying that marketers need to invest in high-quality, long-form content to establish trust and credibility, balancing it with short-form content to capture immediate attention. Financial Express