41% consumers in India okay to share OTT account details: YouGov

With video streaming platforms more and more admitting to dropping income as customers share accounts and passwords, about 41% consumers in India mentioned it’s okay to share streaming service particulars with whoever they want to. 36% consumers in Thailand and 34% in Vietnam additionally really feel the identical, in accordance to a current survey by worldwide on-line analysis knowledge and analytics expertise group YouGov.

Conversely, greater than half of consumers in Japan (55%), Hong Kong (53%) and Australia (52%) assume it’s not okay to share their login particulars, as do 47% of Singapore’s consumers. YouGov makes use of a constant viewers dataset with 1000 plus questions throughout 43 main markets, repeatedly collected from adults aged 16 plus in China and 18 plus in different markets. Sample sizes for YouGov profiles fluctuate over time, nevertheless the minimal pattern dimension is 1000. Data for every market makes use of a nationally consultant pattern, other than India and UAE, which use city consultant samples, and China, Egypt, Hong Kong, Indonesia, Malaysia, Morocco, Philippines, South Africa, Taiwan, Thailand and Vietnam, which use on-line consultant samples.

Further, amongst APAC (Asia and Pacific area) consumers aged 18-44 years, about three in ten (29-30%) assume it’s acceptable to share their streaming accounts. The similar is kind of true for 45-54-year-olds, with shut to three in ten (28%) agreeing, though extra assume streaming account sharing just isn’t acceptable (36%).

But consumers aged 55 years or older are a lot much less seemingly to be positive with sharing streaming subscriptions – just below one in 5 (19%) are okay with it – whereas virtually half (48%) disagree with this observe.

When it comes to group subscriptions, consumers in India are additionally extra seemingly than some other main APAC market to assume that video and music streaming companies ought to provide extra of them – over three in 5 (62%) say so – as do greater than half of consumers in Vietnam (57%), Philippines (56%), Malaysia (57%), Singapore (57%) and Indonesia (54%).

A fewer two in 5 in China (41%) and one in six in Japan (16%) would love to see extra group subscription choices for streaming companies. Pehal News