ATV Adopts Avid’s Solution

ATV has invested in an advanced Avid graphics solution. Powered by the Avid MediaCentral platform, one of the industry’s most open, tightly integrated, and efficient platform designed for media, Avid solution will enable ATV to attract and engage viewers with more graphically compelling and information-rich broadcasts.

When ATV began broadcasting Turkish Cup soccer matches, it decided to invest in a new graphics solution in order to succeed in the competitive sports broadcasting market. It needed an advanced on-field graphics solution that could provide real-time data from soccer games with industry-leading graphics. Based on its experience with Avid’s comprehensive tools and workflow solutions to create, distribute, and optimize media, including Avid Maestro and the HDVG real-time graphics rendering platform for channel branding, ATV turned to Avid and its Turkish partner, Teratek, investing in an Avid sports graphics enhancement solution.

Avid’s sports enhancement solution enables ATV to add visual interest to its soccer coverage and convey game information to audiences in more compelling ways. It can enhance any soccer game by superimposing virtual graphics over the playing field using revolutionary tracking technology. The overlaid graphics remain tied to their exact position – regardless of camera motion.