Star Sports First to Launch on DD Freedish

Star India will launch Star Sports First and it is expected to start from
July 28, 2017. Star India is deepening its association with sports by launching free-to-air (FTA) sports channel. The channel will be launched on DD’s FTA DTH platform Freedish. Star India had won two slots on Freedish in the e-auction conducted by DD on July 4, 2017. One of the slots will be utilized for Star Sports First. The channel aims to fill in the gap of limited sports content by offering it to mainly rural audiences.