LaLiga invites bids for broadcast rights in Indian Subcontinent

Spanish football league LaLiga has invited bids for the broadcasting rights in the Indian Subcontinent. The tender includes the rights to broadcast the competition in eight countries which includes India, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka, Pakistan and Afghanistan.

Bidders are invited to submit offers for the 2021/22 season onwards covering a minimum of three and a maximum of five seasons. In a bid to grow the reach of the competition, the tender offers a range of packages for the audio-visual rights to facilitate a wider distribution. The deadline to submit bids is February 8.

“Designed to meet the needs of a diverse and fast-growing market, the tender provides different packages to help partners achieve the broadest distribution. These include rights to show all matches from LaLiga Santander, LaLiga SmartBank, LaLiga’s 24/7 English-language channel LaLigaTV and additional support programming, on an exclusive or non-exclusive basis,” an official statement added. The Hindu Business Line