Decibel extends its digital experience intelligence to support mobile apps

Decibel has recently released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints.

Decibel for Apps was built to measure and improve the mobile app customer experience. By gathering behavioral insights, such as frustration, confusion or reasons for abandonment, Decibel for Apps can alert UX designers and developers in real time with the necessary information to improve the experience. This solution includes Decibel’s Digital Experience Score (DXS)–the company’s proprietary scoring system that measures customer experience in a single, comprehensive metric–to quantify every customer experience, automatically identifying and prioritizing opportunities for improvement

Tim de Paris CTO, Decibel
“There’s a clear initiative for leaders to offer an impeccable experience for customers, yet it’s hard to decipher the reasoning behind why digital customers, especially on tablets and cell phones, don’t convert to purchases. To provide a solution that helps marketers and developers alleviate those problems across web and apps is a win-win for the brand and the end user. Providing a positive experience for customers has always been our main goal at Decibel, and we’re happy to offer a new capability that helps brands succeed in the m-commerce revolution.”