DAZN rejects SKY bid for content deal in Italy including Serie A

DAZN has rejected a 1.5 billion euro ($1.83 billion) bid from Italy’s top TV player SKY CMCSA.O to host the sport streaming app’s content, including Serie A matches, on SKY’s platforms in Italy for the next three years, two sources close to the matter said on Thursday.

DAZN secured the right to screen all Serie A matches in Italy over the next three seasons for 2.52 billion euros, a deal which includes a distribution agreement with Italy’ biggest phone group, Telecom Italia TLIT.MI.

SKY and DAZN have a content-sharing agreement in place in Italy which expires at the end of this month.

DAZN struck a content-sharing deal last month with Sky Deutschland, Comcast’s German pay TV arm. The partnership would enable viewers to watch DAZN’s coverage of Bundesliga and Champions League soccer via its Sky Q platform while paying a single monthly bill.

Both SKY and DAZN declined to comment.

Bloomberg first reported DAZN had rejected SKY’s offer late on Wednesday. Reuters