14 ads violation of ASCI online real money gaming guidelines found in the first week of IPL

Ad regulator Advertising Standards Council of India (ASCI) has pointed out the violations by online gaming advertisements during the ongoing 15th season of Tata Indian Premier League (IPL).

The ad watchdog that screened 35 ads on TV from the online gaming category during the first week of the IPL 15 which is the period between March 26 to April 3, identified 14 as being in potential violation of its code.

In addition, ASCI which is keeping a watch on ads on both TV and digital medium found 285 social media ads of online real-money gaming companies violating the ASCI code.

Online gaming platforms that have been identified by ASCI as violating its guidelines include Mobile Premier League (MPL), Winzo, Junglee Rummy, My11Circle, Gamezy, Betway, Fairplay. My11 Circle had the highest number of ads at seven that have violated ASCI guidelines on TV.

On social media, Twelfth Man with 63 ads has highest number of commercials that violates ASCI guidelines. Other online gaming platforms that have violated ASCI guidelines on social media include Khelo Fantasy with 60 ads violating ASCI guidelines, Namma11 (35), Sportasy (34), DeccanRummy (33), Fanstrike (18), Guru11 (16), FSL11 (10), among others.

ASCI guidelines on real-money gaming came into effect on December 15, 2020. The guidelines require advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success.

In addition, the guidelines require all advertisements to carry a prominent disclaimer regarding the risk of financial loss and the addictive nature of such games. These guidelines were backed by the Ministry of Information and Broadcasting, which issued an advisory asking that advertisements adhere to the guidelines. Money Control