Total Australian TV advertising market records $4.3bn, up 11%

ThinkTV has released the total TV advertising revenue figures for the six and 12 months to 30 June 2022.

The total TV advertising market, which includes metropolitan free-to-air, regional free-to-air, subscription TV, and Broadcaster Video on Demand (BVOD) excluding SBS, recorded combined revenue of $4.3 billion for the year to June 2022, which was up 11% compared to the same period ending June 2021.

In the June half, TV advertising revenue was $2 billion, an increase of 7% compared to the same period ending June 2021.

The total revenue for the metropolitan free-to-air networks was $1.3 billion for the six months to June 2022, up 4.3% compared to the same period last year. For the 12 months, metropolitan free-to-air advertising revenue was $2.8 billion, up 8.7%. This time last year, Total TV revenue was up 12% to $3.85 billion as BVOD continued its rising trajectory.

Investment in BVOD platforms 7Plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo continues to accelerate with BVOD revenue up 44% to $208 million for the six months to 30 June 2022. BVOD revenue for the full fiscal year was $426 million, up 53% year-on-year.

Portrate added: “BVOD remains Australia’s fastest growing media channel and for good reason. It offers reach, scale, and effectiveness. More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are live streaming TV content more often. Given that, BVOD’s growth is poised to continually outpace online video competitors in the coming months and years.” Mumbrella