London-based Sport Buff raises €2.5M to help broadcasters drive engagement

London-based Sport Buff, a company that specialises in gamification and on-screen engagement, announced on Monday that it has raised $2.5M (approximately €2.5M) in a Seed round of funding. The announcement comes a year after the company raised its pre-seed funding in February 2021.

The investment comes from a list of fresh investors, including Sport Republic (UK), Longboard Capital (US), Calvert Drive (NZ), and Intrepid Ventures (CY). Matthew Benham, owner of English Premier League club, Brentford FC, and other individuals also made personal investments.

Benn Achilleas, Founder and CEO, says, “This investment round is a huge endorsement for our product, delivery, and vision and will drive the next big steps in our development.”

He adds, “It brings significant funding combined with the huge experience, valuable connections, and excellent advice of investors, which will help us to scale up, reach new partners and deliver for viewers, brands, and broadcasters.”

Henrik Kraft, Chairman & Co-Founder of Sport Republic, says, “Our investment in Sport Buff at this early stage is a testament not only to our belief in the business, its leadership, and its delivery but the opportunity they can bring across our businesses and to the global sports and broadcast industry.” Silicon Canals