Disney+ powers growth in New Zealand’s viewership of Subscription TV over the last year

Despite most pandemic restrictions being relaxed total viewership of Subscription TV in New Zealand has increased 3.4% from a year earlier to 2,954,000, an increase of 99,000.

Disney+ is the stand-out performer over the last year and is now watched by 1,246,000 people in an average four weeks, a stunning increase of 481,000 (+62.8%) from a year ago.

However, despite the excellent growth for Disney+, it is Netflix which remains by far the most popular service and is now watched by 2,256,000 people in an average four weeks, an increase of 102,000 (+4.7%) on a year ago.

In clear second place is Sky with 1,386,000 viewers, an increase of 5,000 (+0.4%) on a year ago. The total figure for Sky includes the long-running Sky TV, the newer Neon streaming service, and the Sky Sport Now streaming service (formerly known as FAN PASS) which now has over 210,000 viewers.

Also growing quickly over the past year is Amazon Prime Video which now has 460,000 viewers, an increase of 166,000 (+56.6%) on the June quarter 2021.

There are 629,000 New Zealanders now viewing one of multiple other services including Spark Sport, Apple TV+, YouTube Premium, Vodafone TV, Google Play and Tubi. Viewership of these services increased by 57,000 (+10.1%) over the last year.

This new pay television data has been obtained from the Roy Morgan Single Source survey, derived from in-depth interviews with over six thousand New Zealanders each year. Roy Morgan