Arabsat signs broadcast deal with Ninetnine

NINETNINE, the disruptive content provider to digital and media platforms, has announced that it is launching its live, linear entertainment TV channel Helwa TV on Arabsat, one of the world’s top satellite operators and by far the leading satellite services provider in the Arab world. The channel will be available free-to-air on satellite TV broadcast BADR-6, which reaches 550 million people in the Middle East and North Africa. The service has been launch on 1st December on the following parameters.

Operated by NINETNINE and co-owned with BluTV, Helwa TV, which launched in March 2022, broadcasts premium Turkish series and North African TV shows that have proved successful on European cable networks and Dish Network’s OTT service, Sling TV in the US where NINETNINE has 10 premium linear North African channels. This makes Helwa TV one of the most-watched Arabic channels on major global TV platforms.

Commenting on the partnership, Arabsat CEO Alhamedi Alanezi said, ‘’Following Arabsat new strategy expanding our cooperation with key partners, we succeeded in creating an ecosystem of international media partners that allows us to build strong ties with our clients. NINETNINE’s innovative media distribution approach aligns with our vision and strategy. This partnership is the first brick of more projects to be announced in 2023.’’

“This is an incredible opportunity for people across MENA to have free access to Helwa TV and to enjoy a range of premium shows and local content that has been entertaining the Arab and North African diasporas living in Europe and North America,” explains Samir Zehani and Adel Hamla, co-founders of NINETNINE. “We’re delighted to announce this latest expansion of our media services and to partner with a leader like Arabsat to monetize our content differently.” BCS Bureau