New version of AVID MC enables greater workflow efficiencies

Avid released updates to its industry-leading MediaCentral workflow platform, including the new MediaCentral | Acquire IP-based ingest scheduler, along with remote collaboration and improved hybrid working support. These innovative capabilities empower media companies to accelerate production on premises and in the cloud. The introduction of MediaCentral | Acquire adds ingest management to MediaCentral | Cloud UX™, advancing Avid’s news production solution by enabling content production teams to collaborate from anywhere.

“Media companies face increasing competition for viewers and continued pressure to quickly and efficiently deliver more compelling content,” said David Colantuoni, Avid’s Vice President of Product Management for Video and Media Solutions. “MediaCentral is the industry’s leading platform for enterprise content creation. With every software update, we unlock new levels of creativity and operational efficiency, empowering our media enterprise customers to deliver better content to their viewers in less time than ever before.”

To keep up with the growing demand for content, broadcasters need to automate their workflows more efficiently. Avid’s new MediaCentral | Acquire ingest scheduler app in MediaCentral | Cloud UX automates ingest scheduling for SDI and IP sources by controlling FastServe | Ingest™, FastServe | I/O™ and MediaCentral | Stream™. MediaCentral | Acquire also supports Edit While Capture workflows for faster turnaround, while enabling ingest management from anywhere using only a web browser.

This release also builds on MediaCentral’s extensive media production capabilities with new features like the ability to synchronize content across different sites with MediaCentral | Sync and a completely redesigned MediaCentral | Collaborate mobile app. These give production teams even greater flexibility in how they work, from story creation all the way to delivery, whether that is a rundown-based on-air show, or content for online platforms and social media. BCS Bureau