MENA OTT revenues to double

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion by 2028; double from $2.83 billion in 2022. Turkey, Israel and Saudi Arabia together will account for 55% of the region’s revenues by 2028. The 13 Arabic-speaking countries will generate $2.47 billion in 2028; up from $1.28 billion in 2022.

AVOD will bring in $1.55 billion by 2028 – up by $1 billion on 2022. Turkey will supply 62% of the 2028 total, with Israel bringing in another 11% and Saudi Arabia 10%.

SVOD is the revenue driver for OTT TV and video. SVOD revenues will reach $3.82 billion in 2028; up by $1.8 billion from $2.03 billion in 2022.

Simon Murray, Principal Analyst at Digital TV Research, commented: “We forecast 42 millionSVOD subscriptions by 2028, double from 21 million at end-2022. Netflix will have 11 million subscribers by 2028. Disney+ started in the Arabic countries, Israel and Turkey in 2022 – with 7.22 million subscribers expected by 2028.” Digital TV Research