Asia Pacific OTT revenues to reach $52 billion

Asia Pacific OTT TV episodes and movie revenues will reach $52 billion in 2028; up by 56% from the $33 billion recorded in 2022.

From the $19 billion additional OTT revenues, China will add $4 billion, India $2 billion, South Korea $3 billion and Japan $4 billion. China will account for 38% of the region’s total revenues by 2028, down from 48% in 2022 as the other countries grow faster.

Simon Murray, Principal Analyst at Digital TV Research, said: “Asia Pacific SVOD revenues overtook AVOD revenues in 2019, mostly due to the advertising downturn in China. AVOD will recover, but will remain lower than SVOD. SVOD and AVOD revenues will climb to $7 billion and $11 billion respectively between 2022 and 2028.” Digital TV Research