ThinkAnalytics appoints Jo Kinsella as Strategic Advisor, Advertising

ThinkAnalytics, a world leader in Al-based personalized content discovery and viewer analytics, today announced the appointment of Jo Kinsella as Strategic Advisor, Advertising. A 20-year software veteran, Kinsella will provide strategic guidance on go-to-market and work alongside the executive team to drive revenue acceleration of the ThinkAdvertising platform, which uses AI to create contextual intelligence about viewers for hyper-targeted audience segmentation for the TV/OTT ecosystem.

Kinsella joins ThinkAnalytics following the sale of TVSquared, an AdTech software company, which she co-founded in 2012 and led to its acquisition by lnnovid (NYSE: CTV) in 2022. Prior to TVSquared, Jo held various executive positions in the Fintech industry overseeing multiple disciplines globally across business development, sales, marketing and product.

“Jo is a passionate and accomplished leader with a strong track record in revenue growth and defining go-to-market strategies to drive scale,” said Eddie Young, Chairman, ThinkAnalytics. “We are thrilled to have Jo on board, someone who has proven success in the TV advertising industry and knows that ThinkAdvertising is a differentiator across all TV platforms, delivering the digital advertising we all know from the web to the world of TV.”

By blending first-party behavioral data with enriched metadata, ThinkAdvertising helps the buy and sell-side leverage the world’s largest audience viewership data to better understand their viewers, increase the value of their inventory, uncover new audience segments and bring the digital audience targeting to TV. With superior accuracy and demographic data, ThinkAdvertising drives increased ad revenue and outcomes. A complementary solution to Think360, ThinkAdvertising offers an out-of-the box, automated solution that speedily transforms raw viewing data into international standard internet audiences, enabling TV to offer the same huge range of audience segments that are available in digital.

“ThinkAdvertising has something everyone in the industry needs. With its powerful Al and global viewership data, ThinkAnalytics transforms first-party data into valuable and scalable audiences while helping to identify inventory value and minimize ad waste,” said Kinsella. “I look forward to helping drive the next stage of ThinkAdvertising’s growth and build on its incredible momentum within the TV market.”

ThinkAnalytics enables video service providers, studios, broadcasters and media companies to deliver personalized content discovery and viewer insights to over 85 major TV operators serving 475 million subscribers in 43 languages with 8 billion recommendations per day. The largest independent content discovery platform worldwide, ThinkAnalytics recently launched FAST personalization at NAB Show 2023. BCS Bureau