Instagram rolls out broadcast channel globally

Instagram announced the rollout of broadcast channels globally providing creators across to interact with their followers directly. Instagram started testing broadcast channels in February.

Broadcast channels are a public one-to-many messaging tool where creators can invite all their followers and share text, video and photo updates. Creators can also update their whereabouts with voice notes, and create polls.

In broadcast channels, only the creator has the power to manage the channel and followers can only react to the contents. The Hindu BusinessLine