Netflix’s impressive global growth

Netflix, the well-known streaming giant, has been on an unprecedented global expansion journey. The company began by sending DVDs to customers through the mail. Fast forward a few decades; it now takes up over 15% of the world’s internet bandwidth and has subscribers in more than 190 countries.

According to TradingPlatforms.com, Netflix had around 238.39M paid subscribers worldwide as of Q2 2023. This is an impressive increase of 5.89 M subscribers compared with the previous quarter.

Most of these subscriptions are in the EMEA region (Europe, Middle East and Africa), accounting for almost 80M of Netflix’s global subscriber base.

TradingPlatform’s financial analyst, Edith Reads, commented on the findings,”Netflix has achieved remarkable success in the global market. This is reflected in its impressive subscriber growth. The company has been able to tap into a vast range of diverse markets, from the US and Canada to Europe, Asia Pacific and Latin America. The variety of content available, its competitive pricing strategy and smart marketing approach have made it an attractive option for viewers in these regions.”

Netflix’s biggest region for subscribers
By the end of 2022, Netflix had a whopping 2.4M more subscribers in EMEA than in North America. It’s a remarkable leap from being roughly 310K behind in mid-year 2022.

The streaming company is genuinely outstanding regarding subscription figures in EMEA. Netflix ended 2022 with a staggering 76.7M subscribers, almost matching the combined might of Disney+ and Amazon, which boast 81M subscribers.

Netflix has also successfully targeted specific demographics in EMEA. For example, the company has launched several initiatives to attract more female subscribers. These initiatives have been successful, and the firm has seen a significant increase in female subscribers in EMEA. Trading Platforms