Grass Valley welcomes Michael Prinn as new CFO

Grass Valley, the leading innovator of solutions for live production, is proud to announce the appointment of Michael Prinn as the Company’s new Chief Financial Officer (CFO), effective December 4, 2023. Prinn brings a wealth of experience and expertise garnered from his previous roles as CFO for leading technology companies, including Poplar Homes and SeaChange International. With a proven track record in executive leadership and team building focused on automation and process efficiencies, Prinn’s arrival marks a significant milestone in rounding out Grass Valley’s leadership team as it enters the growth phase of its strategic plan.

Jon Wilson, Chief Operating Officer at Grass Valley, commented, “Mike’s appointment as CFO represents the final piece in our go-forward leadership team. Mike’s track record as a financial executive includes leading companies through both business model transformation and growth phases. His joining signifies our commitment to further enhancing our operational capabilities and advancing our growth strategy.”

Expressing his enthusiasm for joining Grass Valley, Michael Prinn stated, “I’m incredibly impressed by the hard work and achievements during Grass Valley’s three-year business transformation. I’m excited to be part of the Company as it transitions into its growth phase, especially witnessing the leadership changes and key new hires over the last six months. My aim is to continue driving automation and efficiencies, while enhancing our financial model that will play a pivotal role in supporting the Company’s growth plans.”

Prinn’s extensive background in steering financial strategies, coupled with his expertise in driving operational effectiveness, aligns seamlessly with Grass Valley’s vision for future growth and success. Grass Valley looks forward to leveraging his leadership and financial acumen to further solidify its position as a leader in the media and entertainment industry.
BCS Bureau