92% US homes have broadband

Parks Associates research reports 92% of US households now have broadband at home. There has been steady growth in smart home and security adoption over the years as US internet households accumulate more connected devices through an increasingly diverse list of channels, from retail to service bundles to dealers/installers.

The research firm will host the 18th annual CONNECTIONS™ Summit: Performance and Profits: Smart Home Strategies at CES on January 9, 2024, at the Venetian, Level 4, Marcello 4404 from 9:00 AM- 5:00 PM in Las Vegas. CONNECTIONS™ Summit features the firm’s latest research on the connected home, along with insights from leading technology and service companies.

“Consumers’ lives practically revolve around the internet and connected devices, and in all residence types, safety leads smart home product use cases,” said Mindi Sue Sternblitz-Rubenstein, VP, Marketing, Parks Associates. “Many consumers are also interested in convenience and automation and rate valuable benefits of smart home devices around monitoring, notifications, automation, and remote controls.”

Parks Associates data shows that when asked the benefits of smart home devices, 61% of US internet households rate monitoring activity outside their door as valuable or highly valuable. Safety and security benefits, alongside entertainment, continue to drive the adoption of connected devices:

• 42% of US internet households own at least one smart home device
• 66% own a smart TV
• 20% own a video doorbell
• 17% own a smart thermostat

CONNECTIONS™ Summit features six executive sessions and a fireside chat on “Smart Home Innovations” with Mark Benson, Head of Samsung SmartThings U.S., Samsung SmartThings. CONNECTIONS™ Summit concludes with a networking reception sponsored by Cox Communities.
BCS Bureau