CAF concludes AFCON media rights sales with over 20 broadcast deals

The Confederation of Africa Football, African soccer’s governing body, has announced that it has concluded the TV rights sales for its upcoming Africa Cup of Nations competition.

Global sports marketing agency IMG was responsible for securing broadcast deals with media partners outside the Middle East and North Africa region and Sub-Saharan Africa in its role as CAF’s international distribution partner

Over 20 global broadcast deals have been agreed for the competition, including high-profile sports media networks such as Sky in the UK, SportItalia in Italy, Ziggo in the Netherlands, and the LaLiga+ streaming service in Spain.

While most of the deals centered around Europe, where a number of the tournament’s biggest stars play at club level, several deals were also agreed outside of the continent, including with streaming service Fancode in India, Band TV in Brazil, and Sport 5 in Israel.

Several of CAF’s broadcast deals included multi-national channels that cover whole regions of Europe, namely with Sport Klub for the Balkan region, Viaplay in the Nordic countries, Megogo for Ukraine, Poland and Kazakhstan, and Sport Digital, which operates in Germany and Switzerland.

CAF had been securing broadcast deals for the international competition right up to the week of its opening, a fact that courted controversy about the handling of the TV rights by certain rightsholders. Sportcal