Grass Valley appoints Mark Gardner as VP of Sales for EMEA

Grass Valley has announced the appointment of Mark Gardner as Vice President of Sales for the Europe, Middle East, and Africa (EMEA) region. With a distinguished career spanning over 25 years in the media industry, Gardner brings a wealth of experience and a proven track record of successfully managing high-performance teams and implementing innovative sales initiatives across diverse technology solutions and market segments.

In his new role, Gardner will spearhead growth initiatives throughout the EMEA region, collaborating closely with the Executive Leadership Team (ELT) to assist clients in navigating industry challenges. He aims to leverage Grass Valley’s agile hardware and software solutions to enhance client revenues and drive significant operational efficiencies.

Speaking about joining the team, Mark Gardner said: “I am thrilled to be part of Grass Valley at such a pivotal time in the company’s journey. Grass Valley is at the forefront of technological innovation, offering solutions that provide the efficiency and flexibility our customers need to navigate the evolving media landscape. I look forward to contributing to our mission of helping customers leverage the agility and cost-efficiency of Grass Valley’s hardware and software architectures.”

Tim Banks, CRO of Grass Valley, added: “Following the completion of our business transformation, Grass Valley is now shifting into growth and investment mode. Mark brings an impressive balance of technology knowledge and commercial acumen, an extensive network, and excellent management skills and he’s a great cultural fit for the new GV. His deep understanding of the media industry, combined with his passion for technology and customer success, make him the ideal leader to drive our growth strategy in the region.”

Throughout his career, Gardner has held pivotal roles across engineering, product management, and sales leadership functions, collaborating with reputable companies such as Vistek, Pro-Bel, Snell, SAM, Grass Valley, and Ross Video. His experience in managing global and EMEA teams, combined with his expertise in driving growth through diverse business models, positions him as an ideal leader to advance Grass Valley’s sales strategies in the EMEA region. BROADCASTPROME