Amazon set to land NBA rights in 10-year streaming deal

North American basketball’s NBA is set to enter the streaming world with a long-term rights deal close to being finalized with online retail giant Amazon, it has been reported.

The two parties have agreed to the framework of a deal that will last for a decade beginning with the 2025-26 season, according to The Athletic.

As part of the 10-year deal, the Amazon Prime Video streaming service is expected to secure a “significant” chunk of regular season and playoff games.

The NBA’s exclusive media rights negotiating period with incumbents Walt Disney and Warner Bros Discovery (WBD) ended without a new deal on April 22, which opened the door for the league to engage with other interested broadcasters.

The league was always keen to carve out a new streaming package and bring a major player in the digital market on board for the next cycle of domestic rights.

The likes of NBCUniversal (which operates the Peacock streaming platform), Apple, and YouTube TV were also linked to bids and reportedly had preliminary talks with the NBA expressing potential interest. Sportcal