Broadcasters likely to challenge the TRAI directive

The Telecom Regulatory Authority of India, on July 8 had issued a Tariff Order that, “A pay channel available at no subscription fee on the DTH platform of the public service broadcaster (DD FreeDish) has to be declared free-to-air by the broadcaster of the channel for all the addressable distribution platforms also to have a level playing field.”

Over 15 pay channels, including news and entertainment, are available on DD Free Dish.

The Indian Broadcasting and Digital Foundation and News Broadcasters and Digital Association, on behalf of the broadcasters, are likely to move to court challenging this directive.
BCS Bureau