Grass Valley and ES Broadcast Sign Strategic Partnership Agreement

Grass Valley, a leader in live production solutions, is pleased to announce a significant strategic partnership agreement (SPA) with ES Broadcast, a global leader in broadcast equipment supply and services. This agreement marks the continuation and expansion of a long-standing relationship that has flourished over more than a decade, positioning both companies for further growth and success.

The agreement entails a multi-million-dollar annual spend by ES Broadcast across Grass Valley’s extensive product portfolio, including live production infrastructure, cameras, and switchers. ES Broadcast, recognized as the first AMPP-certified partner globally, will also emphasize the expansion of the AMPP Platform as a key component of its strategic focus.

Greg de Bressac, Managing Director at ES Broadcast, comments: “This partnership is not just about maintaining our relationship with Grass Valley; it’s about expanding it. We’re growing our geographical reach and deepening our strategic interactions to unlock new opportunities. Grass Valley products continue to be a crucial part of our inventory, especially with the adoption of the LDX100 series, which we believe will play a significant role in our future. We’re also committed to driving the adoption of AMPP-based products, which we see as vital to the future of our industry.”

ES Broadcast, with a presence in the UK, mainland Europe, and the United States, is a global business known for its sales and systems integration, as well as its expansive hire business. The company rents Grass Valley camera systems to major sporting, news, and entertainment events across the globe, further solidifying Grass Valley’s presence in the industry.

ES Broadcast’s commitment to excellence is further demonstrated through its status as an Authorized Service Provider (ASP) for Grass Valley in the UK, Ireland, Spain, and through its Crosspoint Spain division. This ensures that customers receive certified, knowledgeable, and experienced support services, a crucial component of the ongoing growth strategy for both companies.

Tim Banks, Chief Revenue Officer at Grass Valley, says: “We are thrilled to enter this next chapter with ES Broadcast. Their commitment to Grass Valley products and their expertise in the media and entertainment industry – across a range of hardware- and software-based applications – make them an ideal partner to drive our joint vision of growth and innovation.”

Ed Saunders, Owner and CEO at ES Broadcast, added: “Our partnership with Grass Valley is built on trust, innovation, and a shared vision for the future of Media Production and Entertainment This agreement reinforces our commitment to delivering the highest quality products and services to our customers around the world, and we’re excited about the opportunities it will bring as we continue to expand our business.”

Together, Grass Valley and ES Broadcast are set to lead the industry into a new era, leveraging their combined expertise to drive innovation and deliver state-of-the-art solutions that meet the evolving needs of broadcasters and production companies worldwide. VoM News