Amazon adds Apple TV+ to US channels store, offering popular shows

Amazon.com Inc. is adding Apple Inc.’s TV+ streaming service to its channels store in the US, offering hits such as Ted Lasso and Slow Horses in its video supermarket for the first time.

Apple will begin selling TV+ subscriptions through Prime later this month, Mike Hopkins, senior vice president of Amazon Prime Video, said Wednesday at the Bloomberg Screentime conference in Los Angeles.

“What we offer channel partners is hundreds of millions of subscribers around the world,” Hopkins said. “Having this engagement around the world with Prime Members accessing Prime Video is a real great platform for other partners to be able to reach them.”

Amazon markets more than 100 streaming services via its channels store, enabling customers to watch shows from Max, Paramount+ and Hallmark within Prime Video. Those services rely on Amazon to expand their audience.

Apple TV+ was one of the only major streaming services not available in the store, along with Netflix and Walt Disney Co.’s main properties. Those two are among the few with streaming services that have more viewers than Prime Video. Business Standard