Lodestar UM Retains The INR 400 Crore Mahindra Business

Lodestar UM, has retained the Mahindra and Mahindra account. The agency claims that its retention was after a four-month, rigorous and competitive pitch process.

The agency has been managing the Mahindra business for over two decades.

Lodestar UM will continue to handle the media duties across all media touch points, core media and specialised media including digital, listening centre, content, OOH and across all Mahindra businesses.

Nandini Dias, CEO, Lodestar UM, said, “This relationship means a lot to us and we are humbled that Mahindra and Mahindra have continued to repose their trust in us. And we look forward to growing this partnership in a very dynamic sector and continue to extend our global best practices and learnings to Mahindra. As an agency, our overriding objective is to be the most trusted marketing partner to our clients. We believe we are a media agency with better smarts and a marketing consultancy with a better scale.”―Campaign India