NDTV revamps its branded content unit as NDTV Brand Studio

As part of its vision for growth, NDTV has rebranded and revamped its branded content unit as NDTV Brand Studio.

NDTV Brand Studio will deliver a comprehensive suite of customised content solutions for brands across various sectors, covering every aspect of the value chain – from content ideation and production to amplification. The studio’s approach is to deliver very focused IPs with complete content solution specially designed to address or solve for a particular market need.

“As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way,” said Gaurav Dewani, Revenue Head of NDTV Brand Studio. “With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences”.

The studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaign and high-impact initiatives.

In the last one year alone this team has added over 12 new IPs, and delivered over 300 hours of tailored content for clients across industries through IPs ranging from Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protien Abhiyaan to NDTV Indian of the year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.
BCS Bureau