Altcoin Buzz to expand digital content on broadcast across APAC

Esports, gaming and tech media distribution platform TechStorm has entered into a partnership with digital content company Altcoin Buzz to expand its digital content from Altcoin Buzz and Funjible Games onto broadcast. This will be done via TechStorm’s broadcast, OTT and ancillary distribution network.

This content partnership is the first of its kind, and will bring original, digital-only content relevant to the latest trends across blockchain, digital assets and play-to-earn games to a much wider audience seamlessly across broadcast TV, OTT streaming via a dedicated content belt on TechStorm’s 24/7 TV channel.

The content belt will be called “Altcoin Buzz Weekly”and it will exclusively premiere on TechStorm on 1st April 2024, and it will run every Monday in the evening. Viewers can expect curated content on the latest trends in the digital assets world, blockchain trends and newest drops in play-to-earn games weekly on its regional broadcast TV network and streaming partner platforms, according to Debbie Lee, founder and CEO of TechStorm.

In addition, episodes from Funjible Games will also be featured under TechStorm’s dedicated esports and video gaming content belt.

“We are thrilled to partner Altcoin Buzz to bring both Altcoin Buzz and Funjible Games digital content series onto TechStorm’s rapidly expanding distribution network,” said Lee. “This genre is a great fit for our audience profile of 18 to 34 demographic with a passion for esports, cosplay, and pop culture that is wide, broad-based and family friendly. Plus the tech-savvy, business decision-makers and professionals watching our network across Southeast Asia and Taiwan,” she added.

“TechStorm’s media network has grown to be the most influential and the fastest growing broadcast and subscriber-driven media network on key subject matters that appeal to wide audience profiles,” added Shash Gupta, founder of Altcoin Buzz.

“This inaugural and landmark partnership will build credibility for the world of blockchain and digital assets and enrich the educational value to the audience on the regional broadcast. We are ecstatic to take this first step forward with greater plans and content pipeline up ahead,’’ he said.

The partnership between Altcoin Buzz and TechStorm comes shortly after Hong Kong Tourism Board and Klook partnered in an effort to launch an outdoor sports tour for Korean travellers. As opposed to enhancing the e-sports and tech space, this partnership aims to engage Korean travelers in Hong Kong through sports and activities pertaining to a healthy lifestyle. Marketing Interactive