Amazon to allow Prime users to unsubscribe in 2 clicks after EU complaints

US on-line retail big Amazon has made it simpler for customers to cancel their subscriptions to its quick transport membership Prime with simply two clicks, following complaints from client teams, the European Commission mentioned on Friday.

European Consumer Organisation (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue took their grievances to the EU government in April final 12 months.

They mentioned customers had to undergo quite a few hurdles akin to sophisticated navigation menus, skewed wording and complicated decisions, to unsubscribe from Amazon Prime.

The firm will now enable customers to unsubscribe from Amazon Prime with two clicks by way of a distinguished and clear ‘cancel button’, the Commission mentioned.

The adjustments will apply to all EU web sites and for desktop units, mobiles and tablets with speedy impact.

“Consumers must be able to exercise their rights without any pressure from platforms. One thing is clear: manipulative design or ‘dark patterns’ must be banned,” Justice Commissioner Didier Reynders mentioned in a press release. Pehal News