Android STBs gain traction

The global android set-top box (STB) market size is anticipated to register a CAGR of 19.5 percent over the forecast period 2019–2025. The upsurge in viewers’ preference for hybrid content is one of the vital factors positively impacting the market for android STB across the globe. In addition, growth of digitization across the developing nations is further aiding the market for android STB to grow at a substantial rate, according to Grandview Research. Some of the other factors, such as growing internet penetration and a rise in the adoption of OTT and IPTV platforms, are expected to create significant growth opportunities. Android-powered STB is evolving and rapidly becoming a desirable option among consumers owing to its offerings. Several in-built features, including voice recognition, robust app ecosystem, TV input framework (TIF), and video-conference, are expected to increase the popularity of such devices over the next few years.

Android STBs are increasingly gaining popularity among the manufacturers as well. Prominent players in the marketplace are designing and launching android STB owing to its reduced cost of development and time-to-market. These boxes are steadily gaining traction and starting to acquire an increasing share of the already-established STB market. This growth is primarily due to the rising number of partnerships with OEMs and operators worldwide.