AsiaSat wins MediaPRO 4K top tier soccer distribution deal

Asia Satellite Telecommunications Company Limited (AsiaSat) has entered into an agreement with MediaPRO, a producer and distributor of audiovisual content, to deliver live 4K top tier soccer matches on AsiaSat 9. After a successful year of partnership with MediaPRO, AsiaSat 9 was selected for broadcasting matches from top football division in 4K format. AsiaSat and MediaPRO’s partnership began in 2017, when MediaPRO, the official producer for LaLiga, chose AsiaSat 5 to distribute LaLiga’s live feeds in Asia in full HD.

Ina Lui Senior Vice President of Commercial, Business Development and Strategy, AsiaSat
“AsiaSat is an early champion of 4K technology via satellite. We are delighted to support our partners to broadcast on our new satellite AsiaSat 9 which is the next location for all live feeds and premium content in addition to our hotbirds, AsiaSat 5 at 100.5°E and AsiaSat 7 at 105.5°E.”