ATN to launch two more channels from Sony Pictures Networks India

Asian Television Network International Limited (ATN) (TSXV: SAT), Canada’s largest South Asian broadcaster and pioneer broadcaster of cricket, is pleased to announce that is has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India (SPN) namely Sony YAY! and Sony PAL.

Sony YAY! is India’s go-to kids channel for non-stop Kids entertainment! Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged between 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment genre with its unique, fresh and relatable content.

Sony PAL is the general entertainment channel (GEC) from the SPN stable. The channel showcases stories and characters which forms an instant bond with its viewers. With the tagline ‘Yeh Pal Humara Hai’, which means ‘This moment is ours’, Sony PAL aims to bring positivity through its content offerings which inspires its viewers.

“We are very proud of our long association with Sony Pictures Networks, a world leader in Entertainment.” said Dr. Shan Chandrasekar, President & CEO of ATN. “We are delighted to launch our first children’s channel across Canada along with another popular General Entertainment Channel from the network. With the massive growth in South Asian population across Canada, these channels will attract a large loyal audience.” he added.

Commenting on the partnership, Mr. Jaideep Janakiram, SVP International Business – America, said, “We are ecstatic to announce our launch in Canada with Sony YAY! and Sony PAL. Our partnership with ATN goes a long way and will further help in taking our channels to the right audiences. The consumption of Indian content has surged amongst the South Asian diaspora in the recent years and the launch of both these channels in Canada will fill in the need gap of audiences with our compelling content.”

ATN already has a long-lasting association with Sony Pictures Networks India and distributes five channels across Canada namely SET HD, Sony SAB, Sony MAX, Sony MAX2 and Sony AATH. Sony YAY! And Sony PAL will launch on September 13, 2022 on TELUS Optik TV in Western Canada, and soon after in other parts of the country through licensed distributors. PR Newswire