BARB finds Netflix now reaches one-third of people each week

Netflix reaches one-third of people aged over four in the UK each week, BARB’s viewing data has revealed as the TV measurement company reports video-on-demand (VOD) audience data for the first time.

This is one of the first insights from BARB’s new measurement capabilities outlined in a white paper it is publishing for its members today: A Defining Moment: Understanding SVOD and video-sharing audiences.

BARB can now examine viewing habits across broadcast, broadcast video-on-demand (BVOD), subscription-on-demand (SVOD), advertising-based video-on-demand (AVOD) and video-sharing platform.

Today’s white paper unveiled more details about when people watch each service, which devices they use, and how long they watch each platform for on a daily, weekly and monthly basis. Mediatel