BARC India releases industry-first CER report

Broadcast Audience Research Council (BARC) India has released industry-first Customised Event Report (CER). BARC has defined CER as reporting of an event in a single day in a financial year.

As per the BARC report, Aaj Tak’s coverage of Jehangirpuri encroachment demolition gave it a growth of 188% in 15+ HSM, 225% in 2+ Pay India and 182% in 2+ All India on April 20.

The news channel has said that it has regained its first position in terms of daily average reach at 20.6 million.

The growth for Aaj Tak is significant when compared to the previous week. On April 13, the data for 15+ HSM was 216000. BCS Bureau