BARC report: Aaj Tak becomes most watched news channel

BARC (Broadcast Audience Research Council) is a broadcast research agency, responsible for assessing and disseminating television viewership data. The recently concluded state assembly elections in Chhattisgarh, Rajasthan, Madhya Pradesh, Telangana, and Mizoram have instilled fresh aspirations among news broadcasters. Notably, during election coverage, a significant portion of mainstream news channels garnered distinct audience attention. Against this electoral backdrop, Aaj Tak Hindi news channel has emerged as the top-ranking news channel in terms of viewership, according to BARC data.

Based on three categories for BARC rating points,

1. During Counting Hours –

During the key vote-counting hours in 4 states, BARC highlighted the dominance of ‘Aaj Tak’ among news channels. On December 3, 2023, Aaj Tak news channel achieved the highest viewership and claimed the title of the ‘Most Watched’ news channel. Aaj Tak secured a significant market share of 16.2%, surpassing competitors such as India TV with a 13.9% share and TV9 Bharatvarsh with a 12.5% share.

During Counting Day –

On the election counting day, spanning from early morning until midnight on December 3, 2023, BARC data reaffirmed Aaj Tak’s leading position with a 15% market share. Following closely were TV9 Bharatvarsh with 13.7% and India TV with a 12.2% market share.

During counting week –

Throughout the entire counting week (Week 49, 2023), Aaj Tak channel showcased its dominance with a 13.0% market share, closely trailed by TV9 Bharatvarsh and News18 India, each securing a 12.9% share.

Week 49 began on the heels of the highly awaited results announcement for Madhya Pradesh, Rajasthan, Chhattisgarh, and Telangana. Aaj Tak capitalised on this surge in national interest, maintaining its top spot throughout the week. This was particularly evident during the crucial days of Exit Poll announcements (November 30) and actual results (December 3).
BCS Bureau