Beatchain adds Google exec Louis Ifantis and longtime Sony exec Bob Morelli to Advisory Board

Music marketing and distribution platform Beatchain has added Louis Ifantis and Robert Morelli to its advisory board.

Robert Morelli has over 15 years as President of both a distribution company as well as a label at Sony Music Entertainment and seven years at BMG.

Meanwhile, as Head of Professional Services at Google, Louis Ifantis has a number of years’ expertise in software management and technology.

Morelli and Ifantis join a board of advisors at Beatchain that already includes Allen Kovac, CEO of Better Noise Music and Tenth Street Entertainment, and Cliff Fluet, Partner at Lewis Silkin/Eleven Advisory.

We first wrote about Beatchain back in 2018, when we told you about an executive behind a data management tool relied upon by a number of Fortune 500 companies.

That exec, Ben Mendoza, is the founder of award-winning Telecom Expense Management (TEM) and Market Data Management (MDM) solutions provider, MDSL.

His new UK-based company Beatchain boasts a team consisting of behavioural economists, PhD data scientists, artificial intelligence and machine learning experts and senior music industry executives.

Beatchain offers artists and their representatives AI-driven services which include: automated fan growth on social platforms; A&R insights; social media management; event promotion; and real-time online ad bidding.

In December 2018, Beatchain partnered with independent music company Eleven Seven Label Group (E7LG) and Doc McGhee’s McGhee Entertainment to help both companies grow the fan bases and engagement for select developing artists.

In September 2019, Beatchain partnered with Digital supply chain and marketing company FUGA to allow its users to distribute content to music streaming services through its technology.

In February, Beatchain launched a platform that promises to “help musicians share their talent, connect with fans, and earn money from their music, without having to share profits and creative control with industry middlemen”.

“BEATCHAIN HAS MADE INCREDIBLE STRIDES ALREADY AS A DISRUPTIVE INNOVATOR, OFFERING SOLUTIONS FOR ARTISTS, LABELS, MANAGERS, AND DISTRIBUTORS. I AM EXCITED TO BE A PART OF THEIR JOURNEY.”ROBERT MORELLI

“Beatchain has made incredible strides already as a disruptive innovator, offering solutions for artists, labels, managers, and distributors. I am excited to be a part of their journey,” said Morelli.

“BEATCHAIN’S TEAM HAS PUT TOGETHER AN EXCEPTIONAL MARKETING PLATFORM DESIGNED TO INTEGRATE SEAMLESSLY WITH FACEBOOK AND GOOGLE’S AD PLACEMENT CAPABILITIES, ULTIMATELY LEVELING THE PLAYING FIELD FOR INDEPENDENT ARTISTS.”

LOUIS IFANTIS

Ifantis added: “Beatchain’s team has put together an exceptional marketing platform designed to integrate seamlessly with Facebook and Google’s ad placement capabilities, ultimately levelling the playing field for independent artists.

“I believe the next generation of emerging artists will get discovered through the use of technology like Beatchain’s, and I’m excited to be part of that journey.”

Beatchain CEO Ben Mendoza added: “We are thrilled with the addition of Lou and Bob to the Advisory Board at Beatchain.

“They each have a wealth of industry knowledge and proven success in their respective fields, and we look forward to learning from both of them.”Music Business Worldwide