The leading mobile data and analytics firm says that its data, principally showing that consumers are set to spend well over 1 trillion hours on video...
Innovid, the only independent advertising and analytics platform built for television, in partnership with Digiday, today announced the findings of its State of CTV Advertising report, which surveyed...
The vinyl record is a jurassic music format. It goes way back in the 1890’s and was the only thing playing in people’s homes until later...
The global video streaming market share, size is likely to hit USD 842.93 billion by 2027, exhibiting a CAGR of 12.0% during the forecast timescale. Video...
The Television Audience Measurement (TAM) system identifies the number of views and the interests of TV viewers, so that TV stations can develop their programmes to...
This would mean, said the analyst’s Global AVOD Forecasts report, the AVOD market across 138 countries will grow to be worth $66 billion. Of the $39...
Video-streaming services national TV advertising continues to soar. For the most recent four months of 2021, it’s up 43% in estimate value versus the previous period,...
In creating The State of OTT Revenue 2021, Applicaster took insights from nearly 100 streaming executive decision-makers in broadcasting, direct-to-consumer (DTC) video brands, and multichannel aggregators...
Instant replays, slow motion and the ability to rewind live TV are fans’ favourite innovations in sports broadcast, according to new research. Meanwhile, teletext and waiting...
The report includes ad performance data for impressions served from the TV and video asset management solution provider’s AdBridge platform to CTV, desktop, and mobile devices....
Concentrating at the lucrative premium sector, the Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study report showed that over the course of the...
Conviva, the intelligence cloud for streaming media, released its State of Streaming: Asia report for Q1 2021 today, revealing that while time spent streaming in Asia...
Extreme Reach, the complete asset management solution for TV and video advertising, today released the findings of its Video Benchmarks Report with data from Q1 2021....
According to Digital TV Research, revenues will fall to US$143 billion in 2026 from US$173 billion in 2020. This follows a peak of US$201 billion in...
The Indian OTT Video Services Market is forecast to reach USD5.12 billion by 2026 growing at a CAGR of 29.52% from FY2021 to FY2026. Growth in...
Ericsson’s Five Ways to a Better 5G report is based on a study of 5G consumer sentiment and perception in 26 markets, exploring key trends behind...
It’s a mark of how much has changed with the NewFronts, the tech-savvy younger sibling of the traditional TV’s Upfronts, that so many of the new shows on...
London-based Ampere noted older viewers covet documentaries, dramas and crime thrillers, which are now among streamers’ top five commissioned genres. Netflix is the largest original content...
Wells Fargo analyst Steven Cahall expects cord-cutting to get worse in 2021 despite modest improvements in the first quarter. Cahall said he now expects pay TV...
Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to...
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